Brand Manager
RemotoABOUT GREYSTAR
Greystar is a leading, fully integrated global real estate company offering expertise in property management, investment management, development, and construction services in institutional-quality rental housing, logistics, and life sciences sectors. Headquartered in Charleston, South Carolina, Greystar manages and operates more than $290 billion of real estate in 247 markets globally with offices throughout North America, Europe, South America, and the Asia-Pacific region. Greystar is the largest operator of apartments in the United States, manages more than 857,400 units/beds globally, and has a robust institutional investment management platform comprised of more than $76 billion of assets under management, including over $34 billion of development assets. Greystar was founded by Bob Faith in 1993 to become a provider of world-class service in the rental residential real estate business. To learn more, visit www.greystar.com.
JOB DESCRIPTION SUMMARY
JOB DESCRIPTION
- Oversees contract work, from creative briefing to asset handover, to ensure consistent and high-quality translation of Greystar brand guide into compelling digital and onsite marketing touchpoints.
- Partners with onsite team at properties to implement new marketing touchpoints and develops a system to track and report on their performance, distilling key learnings into best practices for scaling.
- Supports manager in developing a national marketing strategy to grow Greystar brand awareness over time: priority channels, required spend, creative requirements, etc.
- Supports national Greystar contentcalendar, which includesmarketing channels such as email, SMS, and app notifications, to ensure on-time execution of resident touchpoints that are on-brand and aligned to establishedbusiness objectives.
- Responsible for maintaining a Greystar stock photography library that aligns to photography guidelines.
- Acts as a liaison and creative checkpoint for Property Marketing to ensure consistency of Greystar brand standards when paired with a property brand (“cobranding”).
- Collaborates with team to track performance and set goals for the Greystar brand over time through KPIs like aided/unaided awareness, consideration and perception, brand associations.
- Regular travel may be required to conduct on-site meetings, or other situations necessary for the accomplishment of some or all of the daily responsibilities of this position.
Knowledge,Skills,Abilities:
- Strong communication skills and ability to collaborate with cross-functional teams, and drive toward consensus and solutions
- Strong project management skills and ability to drive projects to on-time completion
- Has apassion and keen eye for creative work product (visual and verbal) and can assess for quality and adherence to brand standards
- Ability to work independently in a cross-functional team environment
- Ability to structure ambiguous asks into projects with clear timelines and deliverables
- DemonstratedproficiencyinWord, Excel, and PowerPoint
- 5-8 years of work experience in marketing and/or brand management
- Prior experience ina consumer space is a plus
- Bachelor’s degree in Marketing, Business, or equivalent education, training, and experience from which comparable skills, abilities and knowledge was acquired.
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Additional Compensation:
- Corporate Positions: In addition to the base salary, this role may be eligible to participate in an annual bonus program based on individual and company performance.
- Onsite Property Positions: In addition to the base salary, this role may be eligible to participate in weekly, monthly, and/or quarterly bonus programs.
Robust Benefits Offered*:
- Competitive Medical, Dental, Vision, and Disability & Life insurance benefits. Low (free basic) employee Medical costs for employee-only coverage; costs discounted after 3 and 5 years of service.
- Generous Paid Time off. All new hires start with 15 days of vacation, 4 personal days, 10 sick days, and 10 paid holidays. Plus your birthday off after 1 year of service! Additional vacation accrued with tenure.
- For onsite team members, onsite housing discount at Greystar-managed communities are available subject to discount and unit availability.
- 6-Week Paid Sabbatical after 10 years of service (and every 5 years thereafter).
- 401(k) with Company Match up to 6% of pay after 6 months of service.
- Paid Parental Leave and lifetime Fertility Benefit reimbursement up to $10,000 (includes adoption or surrogacy).
- Employee Assistance Program.
- Critical Illness, Accident, Hospital Indemnity, Pet Insurance and Legal Plans.
- Charitable giving program and benefits.
*Benefits offered for full-time employees. For Union and Prevailing Wage roles, compensation and benefits may vary from the listed information above due to Collective Bargaining Agreements and/or local governing authority.
Greystar will consider for employment qualified applicants with arrest and conviction records.
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