ABOUT GREYSTAR

Greystar is a leading, fully integrated global real estate platform offering expertise in property management, investment management, development, and construction services in institutional-quality rental housing. Headquartered in Charleston, South Carolina, Greystar manages and operates over $300 billion of real estate in more than 250 markets globally with offices throughout North America, Europe, South America, and the Asia-Pacific region. Greystar is the largest operator of apartments in the United States, managing over 1,000,000 units/beds globally. Across its platforms, Greystar has nearly $79 billion of assets under management, including over $35 billion of development assets and over $30 billion of regulatory assets under management. Greystar was founded by Bob Faith in 1993 to become a provider of world-class service in the rental residential real estate business. To learn more, visit www.greystar.com.

JOB DESCRIPTION SUMMARY

As Head of Marketing, Australia, you’ll set the strategic direction for all marketing activity across our Build-to-Rent and Student Accommodation brands. Reporting to the Senior Director of Operations, you’ll lead a talented in-house team and agency partners to deliver commercially aligned, data-driven marketing that drives leasing velocity, elevates the resident experience, and enhances brand strength.

You’ll bring together creativity and commercial acumen - ensuring every campaign, activation, and initiative drives real results while reflecting Greystar’s premium brand experience.

JOB DESCRIPTION

Key Accountabilities

• Define and deliver the strategic marketing agenda for our Australian portfolio.
• Lead the development and execution of multi-channel marketing campaigns that drive occupancy, brand awareness, and resident engagement.
• Translate market insights and data into actionable strategies and performance improvements.
• Manage and mentor the national marketing team, fostering a culture of accountability and excellence.
• Oversee agency and supplier relationships, ensuring creative output is on-brand, on-brief, and on-budget.
• Partner closely with Operations, Sales, and Asset Management to deliver integrated, performance-focused campaigns.
• Champion ROI measurement and reporting to guide strategic business decisions.
• Build and protect cohesive, premium brand identities across all touchpoints.

About You:

You’re a strategic, commercially minded marketing leader with a passion for customer experience and brand storytelling. You thrive in fast-paced environments and bring a blend of creativity, data fluency, and leadership finesse.

You’ll bring:

• Proven senior marketing leadership in real estate, hospitality, or lifestyle sectors: ideally in BTR or Student Accommodation.
• Experience leading brand and performance marketing across multi-site portfolios.
• Confident in delivering campaigns across both domestic and international markets.
• Strong capability in data-led campaign design and ROI reporting.
• Demonstrated team leadership and cross-functional collaboration skills.
• A customer-centric mindset with a focus on innovation and impact.

Greystar is an equal opportunity employer committed to providing a working environment that embraces and values diversity and inclusion. By coming to work for us, you’ll be part of an organisation that encourages diversity, supports charities and environmental initiatives.  

We encourage Aboriginal and Torres Strait Islander, and people of all backgrounds to apply. If you have any support or access requirements, we encourage you to advise us at time of application. Your personal information will be kept confidential in compliance with relevant privacy legislation.